For investors
The AI advantage
for Main Street.
General Magic builds AI products that do a whole job for small and medium-sized businesses, so adopting AI becomes a competitive edge instead of another tool. gema™, the first, is proving the model in clinics today.
A market adopting AI without an edge.
Small and medium-sized businesses are adopting AI quickly, but mostly as tools: another login, another thing to learn, and no clear return.
Large companies turned AI into an advantage because they have teams to build it into how they work. Main Street doesn’t. The gap is products that finish the job, priced and set up for a business without an IT department.
gema, the first.
The AI front desk for clinics. It owns the job from the first ring to the booked appointment.
- Answers every call, first ring
- 24/7, no hold music, no voicemail. It checks real availability and books the slot while the caller is still on the line.
- Books straight into the calendar
- Syncs to the clinic’s own practice-management system where it’s integrated, so the clinical record stays the source of truth.
- Covers phone, SMS, chat and email
- One agent and one calendar across every channel patients actually use.
- Escalates what needs a human
- Clinical questions and anything outside its rules go to staff with the whole conversation attached.
Next, forming in the lab: back-office operations and customer growth. Details when they’re ready.
Where we are today.
What’s true now. We’ll share numbers in conversation.
- gema is live, with public pricing from $149 a month per location (CAD).
- Built for five clinic verticals: chiropractic, massage therapy, physiotherapy, dental and optometry.
- Answers on voice, SMS, web chat and email.
- Built to PHIPA and PIPEDA, records stored in Canada.
- Two more products forming in the lab.
How we build.
Three rules, applied to every product we make.
- 01
Find the job nobody wants.
Start with work small teams do every day and dread. Answering the phone was the first.
- 02
Automate the whole job.
Build an AI that finishes the work end to end, and knows when to hand off to a person.
- 03
Price it for Main Street.
Simple per-location pricing, no dev team, live the same day.
Let’s talk.
Book a time with the founders, or see gema for yourself first.
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